It’s a dog eats dog world out there. The competition is stiff and the money involved is big! In the bid to out do their rival and capture the market, companies sometimes get involved in petty drama. Take a look at how big Indian companies or corporate firms took on each other because of fierce market competition.
Times Now versus CNN-News18
Couple of years back, CNN-News18 called themselves the numero uno of Indian news but India’s self proclaimed number 1 channel Times Now took major offense to it. They released data (36 weeks of it, mind you) from BARC and even went on take their rivals head on by asking questions like, “What’s the desperation CNN?” and “Release the real numbers”. But sadly, the nation did not want to know the answer!
Pepsi versus Coca-Cola
When asked about, who they thought their real competition was, Coca-Cola India had this to say….
“Our real competition is water, tea, nimbupani and Pepsi… in that order.”
For these two American companies, battle fields have been many and India was one among them. This corporate war reached its crescendo in the late 90s when the two indulged in a bitter ad war. This went on for years before both sides realised how silly the entire fight was.
The Hindu versus Times of India
Known for its no-nonsense approach to news, The Hindu, is popular among the older readers. But the Chennai edition of TOI used this as a ploy to attack the Hindu, and they asked The Hindu readers “Stuck with news that puts you to sleep?”. Staying true to their classy self, The Hindu simply released a full front page ad saying, “Stay ahead of the Times”
Colgate versus Pepsodent
After Pepsodent claimed that they were 130% superior than Colgate, the latter dragged the former to the court. “India’s most recommended brand by a dentist” was upset with Pepsodent and asked the court to intervene. Colgate’s claims were set aside by the Delhi High Court. But Pepsodent was panned for using Colgate’s name in the ad. Who knew those pearly whites would cause so much drama.