This International Tea Day, one of India’s leading tea manufacturer, Society Tea is creating a buzz for all the right reasons. The company’s campaign not only celebrates the chai culture across the length and breadth of India, but also aims to give back to ‘society’ (quite literally).

Titled ‘The Tea Society Called India’, the photo campaign, captures the varied nuances of India’s love for tea. Through this campaign the company hopes to reach out to the underprivileged.

Karan Shah who is the Director, Society Tea, weighs in, adding, ‘We has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond.’

The pictures, which are a part of the campaign, can be purchased on the website and the proceeds will be donated to the NGO of buyer’s choice.

Founded in 1933, Society Tea is largest tea seller in Maharashtra, with nearly 40% market share of packaged tea in the state. The company also boasts of strong sales in Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

This one's for the love of chai, that helps all the mundane get by.#InternationalTeaDay pic.twitter.com/XvC8vJs67B

— Society Tea (@SocietyTea) December 15, 2019

In a bid to reach out to a newer clientele, the company has introduced a new range of Dairy Products. These include One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, Society Tea has set up a plant in Vadodara, Gujara. The company reveals the plant is one of India’s most advanced and completely automated milk and soluble tea processing units.