A tea charity Campaign for Society

BUSINESS

This International Tea Day, one of India’s leading tea manufacturer, Society Tea is creating a buzz for all the right reasons. The company’s campaign not only celebrates the chai culture across the length and breadth of India, but also aims to give back to ‘society’ (quite literally).

Titled ‘The Tea Society Called India’, the photo campaign, captures the varied nuances of India’s love for tea. Through this campaign the company hopes to reach out to the underprivileged.

Karan Shah who is the Director, Society Tea, weighs in, adding, ‘We has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond.’

The pictures, which are a part of the campaign, can be purchased on the website and the proceeds will be donated to the NGO of buyer’s choice.

Founded in 1933, Society Tea is largest tea seller in Maharashtra, with nearly 40% market share of packaged tea in the state. The company also boasts of strong sales in Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

In a bid to reach out to a newer clientele, the company has introduced a new range of Dairy Products. These include One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, Society Tea has set up a plant in Vadodara, Gujara. The company reveals the plant is one of India’s most advanced and completely automated milk and soluble tea processing units.

ANOTHER SIGN OF ECONOMIC SLOWDOWN? ZOMATO SACKS EMPLOYEES

BUSINESS, NEWS

In a bid to reduce ‘redundancy’, Foodtech Goliath Zomato has sacked 1% of their workforce earlier this month. On the 9th of August, the company decided to let go of 60 employees mainly from customer support department of their Gurugram office.

The company issued a statement explaining their motive behind this move. “Over the last few months, our service quality has improved, and the percentage of orders requiring support has come down significantly creating redundancies for about one percent (60 people) of our workforce. Most of these redundancies are in customer support department and also include movements to other departments as part of our Internal Job Placement exercise.”

IS INDIA READY TO PLAY GLOBAL MUSICAL CHAIRS?

BUSINESS, NEWS

In the year 1996, Michael Jackson had arrived in India for the first time. The fans were thrilled at the prospects of seeing the King of Pop live in action. Mega stars such as Michael rarely navigated to India & the fan response was unprecedented. The streets of the newly named city of Mumbai were filled with fans. The show was a stellar success and is still recalled as one of the greatest shows by Michael.

Cut to 2019, 23 years later, the scene is completely different. In the coming few months, not one but two superstars will arrive in India- Katy Perry and Dua Lipa will be performing in Mumbai. The two singers will be headlining a music festival in the city of dreams. While this is Katy’s second visit, Dua Lipa is visiting India for the first time.

India, today, no longer is a distant market for the Music industry and companies all over the world are willing to invest big. Multimedia corporate bigwigs such as YouTube and Spotify are leaving no stone unturned to reach out to the 1.3 billion strong nation.

THE GREAT INDIAN BUSINESS RIVALRIES

BUSINESS

It’s a dog eats dog world out there. The competition is stiff and the money involved is big! In the bid to out do their rival and capture the market, companies sometimes get involved in petty drama. Take a look at how big Indian companies or corporate firms took on each other because of fierce market competition.

Times Now versus CNN-News18

Couple of years back, CNN-News18 called themselves the numero uno of Indian news but India’s self proclaimed number 1 channel Times Now took major offense to it. They released data (36 weeks of it, mind you) from BARC and even went on take their rivals head on by asking questions like, “What’s the desperation CNN?” and “Release the real numbers”. But sadly, the nation did not want to know the answer!

Pepsi versus Coca-Cola

When asked about, who they thought their real competition was, Coca-Cola India had this to say….

“Our real competition is water, tea, nimbupani and Pepsi… in that order.”

For these two American companies, battle fields have been many and India was one among them. This corporate war reached its crescendo in the late 90s when the two indulged in a bitter ad war. This went on for years before both sides realised how silly the entire fight was.

The Hindu versus Times of India

Known for its no-nonsense approach to news, The Hindu, is popular among the older readers. But the Chennai edition of TOI used this as a ploy to attack the Hindu, and they asked The Hindu readers “Stuck with news that puts you to sleep?”. Staying true to their classy self, The Hindu simply released a full front page ad saying, “Stay ahead of the Times”

Colgate versus Pepsodent

After Pepsodent claimed that they were 130% superior than Colgate, the latter dragged the former to the court. “India’s most recommended brand by a dentist” was upset with Pepsodent and asked the court to intervene. Colgate’s claims were set aside by the Delhi High Court. But Pepsodent was panned for using Colgate’s name in the ad. Who knew those pearly whites would cause so much drama.