IS INDIA READY TO PLAY GLOBAL MUSICAL CHAIRS?

BUSINESS, NEWS

In the year 1996, Michael Jackson had arrived in India for the first time. The fans were thrilled at the prospects of seeing the King of Pop live in action. Mega stars such as Michael rarely navigated to India & the fan response was unprecedented. The streets of the newly named city of Mumbai were filled with fans. The show was a stellar success and is still recalled as one of the greatest shows by Michael.

Cut to 2019, 23 years later, the scene is completely different. In the coming few months, not one but two superstars will arrive in India- Katy Perry and Dua Lipa will be performing in Mumbai. The two singers will be headlining a music festival in the city of dreams. While this is Katy’s second visit, Dua Lipa is visiting India for the first time.

India, today, no longer is a distant market for the Music industry and companies all over the world are willing to invest big. Multimedia corporate bigwigs such as YouTube and Spotify are leaving no stone unturned to reach out to the 1.3 billion strong nation.