A tea charity Campaign for Society

BUSINESS

This International Tea Day, one of India’s leading tea manufacturer, Society Tea is creating a buzz for all the right reasons. The company’s campaign not only celebrates the chai culture across the length and breadth of India, but also aims to give back to ‘society’ (quite literally).

Titled ‘The Tea Society Called India’, the photo campaign, captures the varied nuances of India’s love for tea. Through this campaign the company hopes to reach out to the underprivileged.

Karan Shah who is the Director, Society Tea, weighs in, adding, ‘We has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond.’

The pictures, which are a part of the campaign, can be purchased on the website and the proceeds will be donated to the NGO of buyer’s choice.

Founded in 1933, Society Tea is largest tea seller in Maharashtra, with nearly 40% market share of packaged tea in the state. The company also boasts of strong sales in Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

In a bid to reach out to a newer clientele, the company has introduced a new range of Dairy Products. These include One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, Society Tea has set up a plant in Vadodara, Gujara. The company reveals the plant is one of India’s most advanced and completely automated milk and soluble tea processing units.

HeliTaxii Service now in Bengaluru

National News, TRAVEL

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The heavy traffic en route the Kempegowda International Airport is something every passenger dreads. But all thanks to the HeliTaxii Service introduced by Kochi based Thumby Aviation, relief is in store for passengers.

The helicopter taxi services aim to ferry passengers between Kempegowda International Airport and the Electronic City within 15 minutes, a fry cry from the previous 3 hour ride to the Airport.

The HeliTaxii service due to be launched on February 21 will initially have only 2 Bell 407 choppers. These choppers are capable of carrying either 6 or 13 passenger. While one chopper ferries passengers, the second will remain on standby.

The HeliTaxii service is linked to 90 helipads across the silicon city, but as of now, clearance for operational purpose has been given to one helipad on Residency Road.

Passengers will be chauffeured from the Airport terminal to the helipad or vice-versa in a car.

The prices however could be a major factor in determining the success of this initiative. The services of this 15 minute ride have been priced at Rs 3500 + taxes for each passenger travelling between Electronic City and Kempegowda International Airport.

Not just within Bengaluru, Helicopter services will be extended to other parts of Karnataka.